Strengthen the local economy
The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents. Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding job opportunities for local entrepreneurs and employees.
Shopping locally keeps more of your money in the community near you. This means better schools, roads, and emergency response teams.
Facilitate a unique community
One-of-a-kind businesses are an integral part of the character of the New River Valley. Entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive personality.
Research shows a strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality.
Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know their customers.