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Love the new river valley

Keep It Local


For consumers

Save Money

Enjoy exclusive offers everyday at hundreds of locally owned businesses with your Go Local card! Join the movement!

For business owners

Build Connections

Add your business to our completely FREE online directory as well as several thousand copies of our first print newsletter. Join the movement today to take advantage of the incredible resources we are developing for local business owners!

For the community

Support a Strong Economy

Money spent at locally owned businesses puts 3 times more money back into the local economy than chain stores. The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents.


Our mission is to support, promote, and strengthen independent locally owned businesses by educating our community about the importance of shopping locally and creating visibility through our Go Local program. We encourage a culture of consciously shopping locally by demonstrating how accessible, affordable and beneficial local business is to our unique community.




How to Get Involved

Shop Local, of course!

Allow our campaign to open your mind to the locally-owned alternatives available as opposed to chain stores. Go say “hey” and get to know the owner who’s paying taxes to keep your neighborhood in tip-top shape. Save money when you’re a Go Local Card member.


Become a business member

Joining the NRV Homegrown Business Alliance is completely free! Show your customers how much you value them by offering a discount or perk to Go Local Card carriers. You business will be listed featured on our searchable online database, as well over 6,000 copies of our first print directory.


Be vocal on social

Post pictures, tweets, and status updates of either the small business you own, or of yourself shopping at one, and be sure to use the hashtag #ShopSmall and/or #NRVGoLocal. Write positive Google/Facebook/Yelp reviews for the small businesses you love and support.